Almost 74% of companies choose to rebrand their brand every 7 to 10 years. Some companies, including Gap and Mastercard, have also faced backlash due to their decision. So, why do businesses make such decisions despite knowing how risky they can be?
While keeping up with trends is one of the reasons, it is not the only one. Sometimes businesses simply have to realign themselves with their values. After all, a brand’s vision and mission are what distinguish it from others. We chose to switch from WC Product Catalog Enquiry to Product Catalog Enquiry in order to uphold our commitment to providing better service to our customers.
Let’s take a look at what new changes our rebranded product has brought us.
Product Catalog Enquiry based on React Js
Product Catalog Enquiry is one of the few plugins on WordPress that was built using React Js as its foundation. This rebranding gave us the chance to introduce you to a catalog plugin that was created using cutting-edge technology.
Did you know the median time to wait for a website to become usable is 4 seconds? But after evaluating a few catalogue solutions, we came to the conclusion that users were wasting time while waiting for the pages to load. Knowing how valuable time can be, we wanted to offer our customers a solution that didn’t waste it. To optimize speed, we decided to build our solution on the React framework to help users make better use of their time.
Better Storage Space
As business owners, we are aware of how crucial storage space is to you. Storage is essential for everything from product information to customer inquiries to customer data. Due to the importance of all these data, we chose to increase our plugin’s storage capacity.
Better UI Experience
When designing Product Catalog Enquiry, the user experience was our top priority. We wanted to give our users a seamless and visually attractive dashboard. This would make managing their catalog site more fun and easy to use.
The fact that you no longer need to manually save changes is another argument in favour of a better UI experience. Any adjustments you make to your settings will be automatically saved. By doing this, you can save a ton of time and focus on other tasks.
Lightweight and Fully Optimized
We don’t want our users to experience any download issues because a lighter plugin will install more quickly. Since a lightweight software requires fewer resources to run, it can run faster and more smoothly on a given system. To make sure you receive all these benefits we’ve reduced the size of this solution making it lightweight.
In the spirit of rebranding, we will maintain to offer our clients the same, or higher, degree of professionalism you have experienced so far. We’d also like to take this opportunity to thank our loyal customers, partners and employees for always being with us. As you note changes in our branding, signs and promotions, feel free to reach us for any query or compliment. We would love to hear from you.