Why smart marketplace owners are abandoning WCFM for MultiVendorX
Frustrated by WCFM’s limits?
Serious marketplace owners choose MultiVendorX – because when it comes to performance, it actually delivers.
Serious marketplace owners choose MultiVendorX – because when it comes to performance, it actually delivers.
MultiVendorX shines with 4.9 rating – while WCFM slips at 4.6
Rating
WCFM support doesn’t exist – one alone with dead forum
Support
WCFM keeps you in the dark – no clear roadmap or updates
Updates
WCFM is frozen in time – still selling 2022 features in 2025
Selling
The shift is already underway — 175 marketplace owners moved to MultiVendorX just last month
Choosing the Right Platform Isn’t Hard
We didn’t just compare features and call it a day. We evaluated both platforms using the same 6 essential criteria that smart entrepreneurs use to make million-dollar software decisions:
Features & Performance – The Engine Under the Hood
A multivendor solution without features is equivalent to a car without an engine. Evaluate your multivendor solution based on the engine that runs it.
Product management can make or break your marketplace efficiency. When you’re handling thousands of products from dozens of vendors, every minute saved multiplies across your entire operation. These are the essential tools that determine whether you’ll spend your time growing your business or fighting with your platform.
| MultiVendorX | WCFM |
|---|
| Modules/Extensions | 59 Modules | 19 Extensions |
| Total Features | 173 | 153 |
[A] Seller Management
Managing vendors effectively is the heartbeat of any successful marketplace. The platform you choose here determines whether you’ll spend your days firefighting vendor issues or scaling your business. MultiVendorX and WCFM both provide tools that make the process of seller management simple.
| MultiVendorX | WCFM |
|---|
| Vendor Registration | ||
|---|---|---|
| ReCaptcha | ✓ | × |
| Customizable Registration Form | ✓ | ✓ |
| Email Verification Through Code | × | ✓ |
| Seller Management | ||
|---|---|---|
| Seller Progress Bar | ✓ | × |
| (Automatic/ Manual) Vendor Approval | ✓ | ✓ |
| Quick Vendor Activation | ✓ | ✓ |
| Advanced Seller List | ✓ | ✓ |
| Vendor Archive | ✓ | ✓ |
| Seller Verification | ||
|---|---|---|
| Photo ID and Address verification | ✓ | × |
| Social profile verification | ✓ | × |
| Email & Phone verification | ✓ | ✓ |
| Configurable verification badge | ✓ | ✓ |
| Product limit restriction before vendor gets verified | ✓ | ✓ |
| Marketplace Membership | ||
|---|---|---|
| Free & Paid plans | ✓ | ✓ |
| Restrict allowed product types | ✓ | ✓ |
| Restrict product categories | ✓ | ✓ |
| Restrict gallery image upload | ✓ | ✓ |
| Recurring payment | ✓ | ✓ |
| Trial Period | ✓ | ✓ |
[B] Product Management
If you’ve ever used Amazon or Etsy, you’re probably aware of how to enlist your product. But what no one tells you is how important product management is when running a multivendor marketplace. You will have your hands full keeping track of all products, managing inventory, coupons, and many other product-related settings. So having the correct product management tools is very important. When it comes to product management, one thing we can guarantee is that you will not find a more user-friendly solution than MultiVendorX. Regarding this valuable feature, WCFM does not cut corners either.
| MultiVendorX | WCFM |
|---|
| Product Management | ||
|---|---|---|
| CPG | ✓ | × |
| Assign Products | ✓ | ✓ |
| Product Location | ✓ | ✓ |
| Bulk Product Management | ✓ | ✓ |
| Import/Export Product | ✓ | ✓ |
| Custom Product Field | ✓ | ✓ |
| Featured Product | ✓ | ✓ |
| Duplicate Product | ✓ | ✓ |
| Product Bulk Edit | ✓ | ✓ |
| Submit Product | ✓ | ✓ |
| Publish Product | ✓ | ✓ |
| Edit Published Product | ✓ | ✓ |
| Published & Submit Product | ✓ | × |
| Add Coupon | ✓ | ✓ |
| Upload Media Files | ✓ | ✓ |
| Bulk Edit | ✓ | ✓ |
| Single Product Multiple Vendor | ||
|---|---|---|
| Assign SPMV Product | ✓ | × |
| Direct store access | ✓ | × |
| Let different sellers sell the same product | ✓ | ✓ |
| Search SPMV Products | ✓ | ✓ |
| Show A Comparison Tablet | ✓ | ✓ |
| Display Other Vendors to Customers | ✓ | ✓ |
| Add To Store List | ✓ | ✓ |
| Product Import and Export | ||
|---|---|---|
| Import Products in CSV format | ✓ | ✓ |
| One-Click Import/ Export Process | ✓ | ✓ |
| Inventory Management | ||
|---|---|---|
| Subscribe Out of Stock Product | ✓ | × |
| Display Out of Stock Subscribers | ✓ | × |
| Low stock Alert | ✓ | ✓ |
| Out of stock Alert | ✓ | ✓ |
| Low stock limit | ✓ | ✓ |
| Out of stock limit | ✓ | ✓ |
| Product Types | ||
|---|---|---|
| Bookable | ✓ | ✓ |
| Rental | ✓ | ✓ |
| Auctionable | ✓ | ✓ |
| Subscription | ✓ | ✓ |
| External/Affiliate | ✓ | ✓ |
| Variable | ✓ | ✓ |
| Grouped | ✓ | ✓ |
| Downloadable | ✓ | ✓ |
| Virtual | ✓ | ✓ |
| Accommodation | ✓ | × |
| Appointment | ✓ | ✓ |
| Coupon Management | ||
|---|---|---|
| Flat Discount | ✓ | ✓ |
| Percentage Discount | ✓ | ✓ |
| Flat Cart Discount | ✓ | ✓ |
| Coupon Usage Restriction | ✓ | ✓ |
| Coupon User Limit Restriction | ✓ | ✓ |
| Minimum spend Restriction | ✓ | ✓ |
| Product & Catagories Restriction | ✓ | ✓ |
| Exclude Sale Items | ✓ | ✓ |
| Maximum Spend Restriction | ✓ | ✓ |
| Limit Usage on Number of Items | ✓ | ✓ |
| Choose Discount Payee | ✓ | × |
| Create Different Discount Slabs | × | ✓ |
[C] Shipping
One cannot discount the importance of shipping when managing your own multivendor marketplace. Or the availability of shipping options required to meet customer demand. When it comes to shipping management, these two multivendor plugins make certain that all shipping type options are available. So, whether it’s you or your vendor handling shipping, you will find the right arsenal required to succeed.
| MultiVendorX | WCFM |
|---|
| Shipping Options | ||
|---|---|---|
| Seller Shipping | ✓ | ✓ |
| Zone-Wise Shipping | ✓ | ✓ |
| Distance Shipping | ✓ | ✓ |
| Country-Wise Shipping | ✓ | ✓ |
| WooCommerce Per Product Shipping | ✓ | ✓ |
| WooCommerce Table Rate Shipping | ✓ | ✓ |
| Shipstation | ✓ | × |
| Shipping Management | ||
|---|---|---|
| Shipping Management | ✓ | ✓ |
| Shipping Cost Widget | ✓ | ✓ |
| Processing Time | ✓ | ✓ |
| Free Shipping On Minimum Order | ✓ | ✓ |
| Flat Rate Shipping | ✓ | ✓ |
| Local Pick UP | ✓ | ✓ |
| Free Shipping | ✓ | ✓ |
| Ship Station Integration | ✓ | ✓ |
[D] Order and Refund Management
Do you know what marketplace reputations are built on? Yeah, you got it right their ability to deliver promised goods. Do you understand how that works? It depends on how effectively you handle your orders. Right from when a customer selects the goods to make sure all vendors handling the said order get them completed on time, you need to oversee everything. Alternatively, you can use MultiVendorX or WCFM to get access to tools that let vendors take care of the bulk of order management while keeping you posted on their status. Additionally, you can use other important features that would assist you with the task of handling refunds and invoices.
| MultiVendorX | WCFM |
|---|
| Order Management | ||
|---|---|---|
| Communicate through Order Notes | ✓ | × |
| VAT/GSTIN field | ✓ | × |
| Split Order Module | ✓ | ✓ |
| Log Orders/ Order List | ✓ | ✓ |
| Manage Order Status | ✓ | ✓ |
| Bulk Order Management | ✓ | ✓ |
| Back Ordering System | ✓ | ✓ |
| Order Shipping Tracker | ✓ | ✓ |
| Refund Management | ||
|---|---|---|
| Set Conditions for Refund | ✓ | ✓ |
| Accept or Reject Refund | ✓ | ✓ |
| Request List | ✓ | ✓ |
| Request Refunds | ✓ | ✓ |
| Invoice Manager | ||
|---|---|---|
| Customise Invoice | ✓ | × |
| Vendor’s Invoice | ✓ | × |
| Send PDF Automatically | ✓ | ✓ |
| Packaging Slip | ✓ | ✓ |
[E] Payment Options
While we label this section “Payment Option”, this section lists down the features required to handle payment. Not only is the process of payment management tricky but also cumbersome. Understanding the arduousness of this task, we made sure to pack up a feature list that would make this job easy. Our payment option includes a comprehensive list of features like multiple payment options, commission management, and disbursement management, to name a few.
| MultiVendorX | WCFM |
|---|
| Payment Options | ||
|---|---|---|
| PayPal Marketplace | ✓ | × |
| Mangopay | ✓ | × |
| Razorpay | ✓ | × |
| PayPal Masspay/ PayPal Payout | ✓ | ✓ |
| Stripe Connect | ✓ | ✓ |
| Stripe Marketplace | ✓ | ✓ |
| Commission Parameters | ||
|---|---|---|
| Commission By Purchase Quantity | ✓ | × |
| Percentage-Wise Commission | ✓ | ✓ |
| Percentage + Fixed Per Transaction | ✓ | ✓ |
| Percentage+Fixed Per Unit | ✓ | ✓ |
| Commission By Product Price | ✓ | ✓ |
| Commission By Vendor Sales | ✓ | ✓ |
| Commission Catagories | ||
|---|---|---|
| Product | ✓ | ✓ |
| Category | ✓ | ✓ |
| Vendor | ✓ | ✓ |
| Membership | ✓ | ✓ |
| Global | ✓ | ✓ |
| Disbursement Management | ||
|---|---|---|
| Tax Management | ✓ | ✓ |
| Payment Gateway Management | ✓ | ✓ |
| Manual disbursal via Bank Transfer | ✓ | ✓ |
| Realtime disbursal using Stripe Split Pay | ✓ | ✓ |
| Deduct withdrawal charges | ✓ | ✓ |
| Manual disbursal via Cash Pay | × | ✓ |
| Minimum withdrawal limit | ✓ | ✓ |
| Withdrawal threshold (in days) | ✓ | ✓ |
| Auto-disbursal based on order status | ✓ | ✓ |
| Auto-disbursal with schedule | ✓ | ✓ |
[F] Vendor Store Management
Let’s picture it this way: you got the right solution that provides your vendors with a personalized dashboard. But do you believe that your dashboard contains all the required features necessary to optimize it? Check the list below to see if both solutions offer the features required to upgrade a vendor’s dashboard.
| MultiVendorX | WCFM |
|---|
| Review and Ratings | ||
|---|---|---|
| Store Review | ✓ | ✓ |
| Product Review | ✓ | ✓ |
| Review Parameters Manager | ✓ | ✓ |
| Follow Store | ||
|---|---|---|
| Customer List | ✓ | ✓ |
| Follow/Unfollow Stores | ✓ | ✓ |
| Send Notification from Followed Store | ✓ | ✓ |
| Store Timing/ Business Hours | ||
|---|---|---|
| Edit Shop’s Schedule | ✓ | ✓ |
| Display Store’s Opening and Closing Time | ✓ | ✓ |
| Vendor Vacation | ||
|---|---|---|
| Clickable Vacation Calendar | ✓ | ✓ |
| Disable Add to Cart | ✓ | ✓ |
| Customer notification | ✓ | ✓ |
| Wholesale | ||
|---|---|---|
| Become Wholesale Customer | ✓ | ✓ |
| Sell Wholesale Product | ✓ | ✓ |
| Set Wholesale Price | ✓ | ✓ |
| Live Chat | ||
|---|---|---|
| Real Time Messages (seller/Customer) | ✓ | ✓ |
| Facebook Live Chat | ✓ | × |
[G] Marketplace Analytics
There are a couple of tricks out there that can help increase your marketplace traffic. However, the one step that none of these tricks can forgo is tracking your data. Tracking data requires you to have a good analytical system, that churns out data that is easy to comprehend. Reports on sales, marketplace performance, vendor performance, and other metrics are examples of understandable data.
| MultiVendorX | WCFM |
|---|
| Marketplace and Store Analytics | ||
|---|---|---|
| Overview | ✓ | ✓ |
| Vendor Product Sales Report | ✓ | × |
| Product Sales Report | ✓ | ✓ |
| Transaction History | ✓ | ✓ |
| Top sales/ sellers/ products | ✓ | × |
| Sales/Product & Category Overview | ✓ | ✓ |
| Transactions Overview | ✓ | ✓ |
| Tax Report | ✓ | ✓ |
| Customer Downloads | ✓ | ✓ |
| Store SEO | ||
|---|---|---|
| SEO Support | ✓ | ✓ |
| Social Media Open Graph support | ✓ | ✓ |
| Google Analytics Integration | ✓ | ✓ |
| Yoast & Rank Math SEO integration | ✓ | ✓ |
[H] Notification
You know how it feels when you are super busy with so much to do? You think, “If only there was a person who could keep reminding you of very important tasks that need to be done”. Well, the notifications deal with that; you can find a set of features that help track all your tasks for you while reminding you of them. While WCFM does provide one of them, MultiVendorX does take the cake for this one.
| MultiVendorX | WCFM |
|---|
| Announcement | ||
|---|---|---|
| Broadcasting news to all vendors | ✓ | ✓ |
| Broadcasting news to selected vendors | ✓ | ✓ |
| Allow vendors to post comment | ✓ | ✓ |
| Workboard | ||
|---|---|---|
| Quick access to pending tasks | ✓ | × |
| Manage Abuse Reports | ✓ | × |
| Track Refund Requests | ✓ | × |
| View Customer Queries | ✓ | × |
| Knowledgebase | ||
|---|---|---|
| Post Messages | ✓ | × |
| Notification prompts | ✓ | × |
Ease of Usage :
MultiVendorX makes it easy:
Install one plugin — and your marketplace is ready to roll. No extra setup, no plugin puzzle, just instant multivendor functionality in minutes.
Install one plugin — and your marketplace is ready to roll. No extra setup, no plugin puzzle, just instant multivendor functionality in minutes.
WCFM, on the other hand?
Get ready to hunt down and install two more plugins just to get started. More steps, more confusion, more room for things to break.


One plugin vs. three. One setup vs. multiple. MultiVendorX wins.
Inter-Operability :
A powerful marketplace isn’t built in isolation — it thrives when it integrates seamlessly with the right tools. That’s where interoperability comes in: the ability of your multivendor solution to connect with other essential plugins and services.
Both MultiVendorX and WCFM support key integrations that let you extend your marketplace in exciting ways:
Both MultiVendorX and WCFM support key integrations that let you extend your marketplace in exciting ways:
WooCommerce Bookings
When combined with a multivendor solution, vendors can sell bookable items.
Affiliate AP
With this, you can grant vendors the option to participate in affiliate programs
BuddyPress
A combination with a plugin like MultiVendorX would let you create a Facebook marketplace.
Shipstation
Enables vendors to manage shipping with tools like inventory control, labeling etc.
WooCommerce Subscriptions
Enables vendors to create subscription boxes for customers.
GEO my WordPress
Allows customers to view product locations on a map.
Features & Performance
| Features: | ||
| Seller Management | 18 | 15 |
| Product Management | 53 | 48 |
| Shipping | 13 | 13 |
| Order and Refund Management | 16 | 12 |
| Payment Options | 27 | 24 |
| Vendor Store Management | 19 | 18 |
| Marketplace Analytics | 13 | 11 |
| Notification | 9 | 3 |
Performance:

MultiVendorX
173

WCFM
153
Free Migration
Try MultiVendorX if you are a user looking for a robust solution with top-notch customer support.
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:
Support – The real backbone of your marketplace
Technology is only half the battle. When things go wrong or you need help moving forward, reliable support makes all the difference. That’s where MultiVendorX rises above.
Community Strength :
MultiVendorX is backed by a thriving community that includes developers, partners, users, and industry experts – not just a Facebook page. Whether you’re looking for answers, ideas, or collaboration, you’re never alone.
| MultiVendorX | WCFM |
|---|
| Platform | Community Page, Community Group Facebook | Facebook Page |
| Members | Partners | Developers | Users | Industry | Experts | No community page of their own |
| Activities | Discussion | Knowledgebase | FAQ | Forum | Only through support ticket |
| Live Assistance | Discord | N/A |
Expert Guidance :
Support doesn’t stop at fixing problems – it’s also about helping you grow. Both platforms provide learning resources, but MultiVendorX pushes further to deliver real-world insights.
Blogs
Read well-written blogs on business insights and the marketplace to increase knowledge.
Webinars
Attend webinars by eminent experts to learn new tricks on marketplace management.
Interviews
Watch client interviews to gain some insights into marketplace operations.
WordPress Support

MultiVendorX
Yes

WCFM
No
Power your marketplace with people who care
Join MultiVendorX and get more than just a plugin: get real support, a network that scales with you, and expert insights that move you forward.
Social Proof – real users, real experiences
Only the users of a software solution can make an accurate assessment of it. To gauge whether the solutions deliver what they promise, you can draw inferences from client reviews and testimonials.
Reviews & Ratings :
When it comes to choosing the right marketplace solution, nothing speaks louder than the voices of actual users. Reviews, ratings, and testimonials offer a window into what it’s really like to work with a product -long after the feature lists and promises fade.

MultiVendorX
4.9/5
rating
Total reviews
5 star Review

WCFM
4.6/5
rating
Total reviews
5 star Review
Client Testimonials :
Client testimonials are statements or feedback provided by clients or customers who have used a product or service. They serve as a form of social proof and play a crucial role in establishing credibility, building trust, and influencing potential customers’ purchasing decisions. Here are some reasons why client testimonials are important. Let’s see what clients have to say about MultiVendorX :
Free Migration
Try MultiVendorX if you are a user looking for a robust solution with top-notch customer support.
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:
Pricing & value – true cost of ownership
Price is an important factor that one cannot neglect when selecting software. Check out the cost required to start your multivendor marketplace.
| MultiVendorX | WCFM |
|---|
| Installation Cost | ||
|---|---|---|
| Set up Cost | No Installation Cost | No Installation Cost |
| License Cost | ||
|---|---|---|
| 2 Sites with only 6 Addons | N/A | $265 |
| 3 Sites with All Modules | $399 | N/A |
| Maintenance Cost | ||
|---|---|---|
| Bug Fixes: | ✓ | Not in the last 1 year |
| Updates and Patches: | ✓ | Not in the last 1 year |
| Technical Support | ✓ | ZERO Support |
| Enhancements and Improvements | ✓ | Not in the last 1 year |
| Documentation and Training | ✓ | × |
| License Renewals | ✓ | × |

$133
/site
USD($)
when you buy 3 sites at $399 /year
50+ Modules

$112
/site
USD($)
when you buy 2 sites at $224 /year
Only 6 Addons
Reliability – building on unshakeable trust
Your marketplace deserves a solution that performs consistently – not one that buckles under pressure. MultiVendorX delivers where it counts: speed, stability, frequent updates, and unmatched responsiveness. It’s not just reliable – it’s built to grow with you.
Security? That’s non-negotiable too. Both MultiVendorX and WCFM have passed rigorous audits, so you’re safe on that front. But reliability isn’t just about being secure – it’s about showing up every single time.
Security? That’s non-negotiable too. Both MultiVendorX and WCFM have passed rigorous audits, so you’re safe on that front. But reliability isn’t just about being secure – it’s about showing up every single time.
Want Proof? Try It Yourself
Experience the power of MultiVendorX – and discover what true reliability feels like.
Credibility – what’s your brand value
When you’re building a marketplace, you’re not just picking a plugin you’re choosing a partner that reflects your brand’s values. And that starts with credibility: experience, trust, and a solid track record.
Company maturity – years of building vs. bolting on
| MultiVendorX | WCFM |
|---|
| Founding Vision | Started as a project | Started as a frontend feature |
| Development Journey | Developed over a span of 10-12 Years with continuous innovation | Gained traction in 3-4 years but plateaued since |
| Tech Evolution | Rebranded as MultiVendorX using latest tech to upgrade the plugin | The solution has seen no decline but no improvement either. |
Track record – performance you can count on
| MultiVendorX | WCFM |
|---|
Update Consistency | Consistent with updates delivered every month. | Inconsistent. Initially delivered updates but declined in the recent months. |
| User Ratings | 4.9 ratings | 4.6 rating |
| Customer Satisfaction | Over 401 customers have given it a 5 star rating. | Over 396 customers have given it a 5 star rating. |
Transparency & Ethics :
Both companies follow standard business practices. But credibility isn’t just about playing by the rules — it’s about showing your users you care.

MultiVendorX
MultiVendorX builds trust through :-
– Open changelogs and roadmaps
– Transparent communication
– Equal support for all users — free or paid
– A proactive, visible community presence
– Open changelogs and roadmaps
– Transparent communication
– Equal support for all users — free or paid
– A proactive, visible community presence

WCFM
Falls short on trust-building with :-
– No visible changelog or development roadmap
– Unequal support, priority given only to pro users
– Poor communication and vague direction
– Minimal community engagement
– No visible changelog or development roadmap
– Unequal support, priority given only to pro users
– Poor communication and vague direction
– Minimal community engagement
Innovation doesn’t stop at code – it lives in community.
Be part of a future-ready platform with a team and community committed to your growth.
Conclusion
The final verdict belongs to you, the users. Check out the table below to see where each solution stands.
| MultiVendorX | WCFM | |
|---|---|---|
| About Product | MultiVendorX, formerly WC Marketplace, is a multivendor marketplace tool that enables users to build their own online marketplace. | The WooCommerce Frontend Manager, also known as WCFM, is a multivendor tool that users can use to build their own online marketplace. |
| Support | 90% WordPress Resolution | 5.88% WordPress Resolution |
| Reviews & Rating | 4.9 out of 5.00 Ratings / 401 Positive Review | 4.6 out of 5.00 Ratings / 396 Positive Review |
| Innovation & Updates | In 2 Weeks | In 2-3 Months |
| Features | 174 | 153 |
| Reliability | Used the latest tech to optimize the solution | Use basic technology |
| Cost | Budget-Friendly Price | Cheaper than other multivendor software |
The Hard Truth About WCFM
WCFM isn’t a bad plugin – it’s just not built for serious marketplace ambitions. Based on our 6-criteria evaluation, it’s perfect for:
The Final Word: Your Marketplace Deserves the Best
Our rigorous 6-criteria evaluation framework proves what successful entrepreneurs know: choosing software isn’t about price tags or feature lists – it’s about finding a platform that excels across every dimension that matters.
MultiVendorX doesn’t just win – it dominates every single criterion we evaluated.
The question isn’t whether you can afford MultiVendorX. The question is: can you afford to choose a platform that scores 6.8/10 when 9.4/10 is available?
Your marketplace. Your success. Your choice.
Your marketplace. Your success. Your choice.
Make it count. Choose MultiVendorX.
Free Migration
Try MultiVendorX if you are a user looking for a robust solution with top-notch customer support.
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:
Our team is dedicated to ensuring the satisfaction of our clients, therefore, we make no compromises with our support. To get access to this brilliant multivendor solution select the following option:









