“If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz
The journey of rebranding has always been a tough but important step that every brand must undertake to deliver to their customers a product better than others. You may have heard the story of ‘Dunkin Donut’ changing its brand to just ‘Dunkins’ in 2018. David Hoffmann, the Dunkins’ U.S President stated,” Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers.”
Meta, formally known as Facebook, is another such example. Owning to change in brand identity many users were left flabbergasted. However, the CEO and Founder of Facebook, Mark Zuckerberg stated his desire to focus more on the Metaverse. The Metaverse is said to be a set of digital spaces to socialize, learn, play and more.
From the examples given above, you can see that a change in brand identity points to a change towards better service. In the spirit of upgrading our product and changing most of its features, WC Marketplace is about to be changed to MultiVendorX.
Journey towards Rebranding
As the pandemic hit hard, we saw people leaning more towards online shopping. This prompted us to explore our technology more. We as a company got a deeper understanding of customers’ needs and analysed different marketplace structures.
After two years of hard labour, we finally got a step closer to creating a marketplace more in sync with its user’s needs. Among the numerous changes that passed off in revamping WC Marketplace, the change to its brand name can be mentioned as one.
Why Choose the Name MultiVendorX?
Many of you could have questions on why we selected to trade our brand name from WC Marketplace to MultiVendorX. Among the few realistic motives chained to this brand name, one intrinsic purpose is that we wanted a name more in conjunction with the marketplace and the people that represent it.
As you know WC Marketplace helps you convert your eCommerce store into a marketplace. However, What sets apart any marketplace from an eCommerce store is its multiple vendors. Hence, why we chose to focus on “Multivendor”. The “X” in MultiVendorX, on the other hand, represents the countless users who are a part of the marketplace scenario.
What does MultiVendorX Bring to You?
Finally, the question we are all eager for! What MultiVendorX brings to the table is a plugin that is faster, simpler and much more lightweight. That being said, keep reading to find out exactly what changes can you expect with this upcoming plugin.
MultiVendorX based on React Js
Among the few plugins available on WordPress, MultiVendorX is the one such plugin that has used React Js as its base. Making MulrivendorX React-based has ensured that the plugin is faster, scalable and much more simple.
Lightweight and fully optimized
When it comes to late-page responses, we have all been there. Come on don’t deny it. Another benefit of using React Js is that it has made our software lightweight without compromising on any of its features.
Better UI experience
Having a good UI can make or break your software, especially in today’s universe where competition is so stiff. MultivendorX made sure to give its customers the best UI experience which is both interactive and attractive.
Automatic saving
Another point in favour of a better UI experience is that you no longer have to manually save changes. Any changes you make to your setting would be saved automatically. This way you get to save tons of time and worry about other operations
Customise through modules
While WC Marketplace always made sure to serve its customers with the best marketplace features, it is nothing like MultivendorX. Through MultiVendorX we have introduced the Module Structure. Having a module structure indicates that you will have all your marketplace features in the same place. You can simply enable or disable features as per requirement. Told you features are at your fingertips!!
Navigable admin layout
To make your life more simple and marketplace operations easier we decided to make major changes to our admin panel. Once you try our beta version you will find the admin layout to be easily navigable and easy to use.
Speed Optimization and Storage
With MultivendorX your marketplace can be as busy as possible. By optimizing our speed and storage capacity your marketplace can handle 10 times more data than its previous version. Isn’t that a bargain!!
Compatible with WordPress plugins
The MultivendorX team has worked hard to ensure the highest level of compatibility with all major themes and plugins. Don’t wait any longer – switch from your old version of the WooCommerce marketplace plugin to the new MultiVendorX today!
Ready For MultiVendorX
In the spirit of rebranding, we will maintain to offer our clients the same, or higher, degree of professionalism you have experienced so far. We’d also like to take this opportunity to thank our loyal customers, partners and employees for always being with us. As you note changes in our branding, signs and promotions, feel free to reach us for any query or compliment. We would love to hear from you.